Google New Logo History

In 1998, Sergey Brin created a computerized version of the Google letters using the free graphics program GIMP The typeface was changed and an exclamation mark was added, mimicking the Yahoo! logo. "There were a lot of different colour iterations", says Ruth Kedar, the graphic designer who developed the now-famous logo. "We ended up with the primary colours, but instead of having the pattern go in order, we put a secondary colour on the L, which brought back the idea that Google doesn't follow the rules.

In 2010, the Google logo received its first major overhaul since May 31, 1999. The new logo was first previewed on November 8, 2009 and was officially launched on May 6, 2010. It utilise an identical typeface to the previous logo, but the "o" is distinctly more orange coloured in place of the previously more yellowish "o", as well as a much more subtle shadow rendered in a different shading style. On September 19, 2013, Google introduced a new "flat" (two-dimensional) logo with a slightly altered colour palette. On May 24, 2014 the Google logo was updated, the second 'g' has moved right one pixel and the 'l' has moved down and right one pixel. The old 2010 Google logo is still used on some pages, such as the Google Doodles page

On September 1, 2015, Google introduced a "new logo and identity family" designed to work across multiple devices.

Initial logo of Google from 1997

The old Google logo, in Baskerville Bold.

Original logo in Baskerville Bold, used from September to October 1998, with a different colour combination from the one in use today.

Google logo from 1997

The logo from October 1998 to May 1999, differs from the previous version with anexclamation mark added to the end, an increased shadow, and the colour of the initial G changed from green to blue. The colour sequence is still used today, although with different hues.

Google Logo

The company logo for ten years and eleven months was used between May 31, 1999 and May 5, 2010.

Old version of Google Logo officially released on May 2010

The logo from May 6, 2010 to September 18, 2013, showing a reduced distance of the projected shadow and a change in the second "o" to a different yellow hue.